Earlier this week, Bragg Gaming Group, a leading iGaming brand, announced that its premium online gaming content and technology had been released in Michigan, the U.S. through BetMGM. This is a significant milestone for Ontario-based providers that continue to expand their business reach, and the product is currently available with six operators in three North American markets.
Based in Toronto, Ontario, Bragg Gaming Group is a content-based iGaming technology provider that provides exclusive and proprietary content to online and land-based betting operators. The content leaves an impression on high-performance, data-driven, well-made casino titles from in-house brands such as Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Orix Gaming.
After consolidation, new proprietary content from providers, such as the Egyptian Magic title of Atomic Slab Studios and content from many partner studios, is now available to Michigan players via BetMGM. 슬롯머신 Vendors should mention that new remote game server technology has enabled them to integrate world-class content with operators.
According to a recent H2 Gambling Capital report, the online casino market in Great Lakes is one of the significant potentials as it is set to generate more than $1.5 billion in total gaming revenue in 2022. Meanwhile, the U.S. online casino monitor from Ayles & Creasek Gaming identified BetMGM as the leading brand in the jurisdiction with a market share of more than 38% in August 2022.
The online casino content integration of the Canadian supplier in Michigan is an extension of the company’s spin game studio and BetMGM’s existing collaboration. The two have been partners in New Jersey, Michigan, and Pennsylvania for several years. As a result of the integration, BGG’s content is currently running in three U.S. markets.
Lara Palzo, president and chief executive officer of the Canadian company, commented that the new launch would help the supplier implement its North American expansion strategy plan and drive continued and long-term growth. She added that the company wants to build on existing BetMGM partnerships that will help suppliers engage with existing players and attract new betting companies.
Over the past few months, Bragg Gaming Group has acquired several important partners from the industry. In September, for example, the provider announced that it would team up with Kalamba Games in Ontario. The contract allows vendors to release premium content to operators and local players.
Then in September, too, the renowned iGaming supplier entered into a partnership with Bali Corporation, one of the industry’s leaders. The deal allows the supplier to integrate its market-leading games into three brands of Bali Corporation: Virgin Casino, Jackpot Joy and Vera & Zone.
