Playtech, an international provider of gaming technology, began broadcasting live in local markets with Ontario-based operator North Star Betts. North Star Betts is North Star Gaming’s official sportsbook app, approved to join the province by Ontario’s Alcohol and Gaming Commission, and now the app will be powered by a leading technology provider.
The iGaming and online sports betting markets for private gambling operators in Ontario officially began on April 4, 2022. The opening of the main model marks the first market of its kind in Canada. And now the jurisdiction of the country is closely monitoring the market and is considering introducing its own market for private operators.
On June 9, 2022, Playtech announced that it has integrated its technology into the North Star Bets online platform. The news comes as part of the supplier’s strategic partnership since the beginning of this year, continuing the vendor’s track record of supplying games and solutions to the newly regulated market. And Ontario’s new private market, which promises numerous opportunities, fits perfectly into the plan.
A recent agreement will make the game provider a strategic software and services distributor for North Star Betts. The Company has launched IMS platforms, casinos and live casinos to suit local brands. Later this year, we’ll also incorporate poker products to make the app one of the province’s top iCasino and sportsbook options for betting companies.
Simon Akad, COO of the gambling technology company, said the Ontario brand and supplier’s new software and services contract is another major achievement for the company in developing its North American strategy. He added that Sportsbook is in a great place to be one of Ontario’s main operators and that the team is happy to work with Ontario.
Operator CEO Michael Moskowitz noted that brands place bettors at the center of an engaging, content-driven experience. He said the partnership with Playtech will enable brands to deliver engaging and enjoyable online games with the highest level of player protection. He explains that the content will be tailored to the interests and preferences of local consumers.
North Star Gaming’s online betting platform, North Star Betts, was launched in early May, so it’s already being offered live in Canada’s most populous state. The app is already a custom gaming platform that comes with iCasino and online sportsbook betting offerings. It includes some of the industry’s most prominent titles, including live dealer blackjack, roulette, baccarat and many online slots.
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